Pascucci and his commitment in organic and susteinability

The ‘Torrefazione Pascucci’ select at today over 18 coffees from all over the world, from international trader and directly on plantations , with a particular attention to the specialty organic coffee that follow a particular rules on fair trade market and sustainability for land and local communities  . Poject was born in 2007 when the Congolese agronomist Diane moved for a period in Haiti in search of families of farmers to enter into a new growth projects .

The trading of this drink is complex and delicate, as well as dozens of ‘actors’ that revolve around. ‘Actors’ and market that often increase the prices of the final product penalizing those who often is at the source of this 'carousel'. Lets analyze the way through a scheme:

Farmer -> Curing Plant Huller -> Cooperative -> Ombudsman -> Broker-> International Board -> Trader -> Raw food coffee seller -> Roaster Market -> Dealer -> Bar/Coffee Shop

This chain, called CGVC (Coffee Global Value Chain), ends in a partition to be carefully observed of the 90 cent (italian media price) of a cup of  espresso:

1,5% Farmer

4%    Raw coffee seller

15%  Roaster

80%  Bar/CoffeeShop

The most worrying fact is undoubtedly the first. The opening of customs boarders and free trade among many coffee producing countries and consumers, has however  allowed the development of a type of commerce suitable for the farmer, actors at the beginning of the chain.